Help for brands affected by the Corona crisis
Retailers and vendors are suffering massively from closed or limited opening of their stationary shops. Suddenly, customers are only partially accessible via the traditional offline channels. As a result, sales as well as many consulting and customer care related services are breaking away. Consumers can no longer simply go to the store for e.g. trying the product they are looking for. But for many consumers this is important for deciding whether the product fits or whether it is better to choose another one.
But now of course online. A current study of market research platform Appinio shows that 44 percent of Germans are now more on the Internet than before the crisis. According to another study by Stackline, the most frequent online purchases are food, drugstore products, computer accessories and fitness equipment. On the other hand, expensive products or fashion items have a low priority. So brands need to strengthen their online presence if they want to adapt to this user behavior.
The time is now!
Itis important to bind customers throughout the crisis, because consumers are more cautious in their spendings. This is where our brand community comes in. We enable brands to inform their target group online about products and relevant topics within the brand context. The result is a digital touchpoint which can take over tasks of stationary retail stores. This includes maintaining customer relations, opportunities for exchanging advices and for setting incentives to buy.
We want to support affected brands
With our #staywithyourcustomers initiative, we want to quickly help retailers and manufacturers who are suffering from the economic crisis. With KPS AG, we have a partner who supports this idea. Together we have created a holistic solution approach consisting of technology and consulting. This will help brands survive and secure their customer relationships. Considering that, we provide affected companies with a free brand community during this crisis. So brands quickly get a digital touchpoint that helps replacing the missing offline POS.
#staywithyourcustomers – How it works
The brand communities use our interactive customer experience technology SocialVOYCE and can be set up within a week. So we can help quickly. With the interactive content formats of our platforms such as product tests, Q&As or how tos, users can be inspired, stay informed or discuss products with each other. By providing consumers with an interactive space for exchange our platforms help managing the crisis with a customer-centric approach and improved customer experience.
Besides our technology, our partner KPS helps with bringing the community to life. They will support decision-makers on how to get the platform running, help in finding the right theme for the online community and support in user acquisition and activation. With this approach, retailers can now create the basis for a long-term customer relationship despite closed shops.
KPS – the leading consultancy for customer experience
We are pleased to have found a partner with many years of experience. KPS AG advises well-known brands and retailers such as Puma, s.Oliver and Ochsner Sport on the digitalization of their business processes. We want to share this experience and our technical expertise with you. Is your brand also affected by the crisis or are you in the process of digitalizing your customer interfaces? Then we should exchange ideas. You can find out more in our #staywithyourcustomers brochure.