Especially in the corona crisis, brands must offer their customers added value in order to receive loyalty in return. This means understanding and serving the needs of consumers. This applies in particular to customer communication. Avoid too aggressive advertising messages and focus on authenticity. Read how you can strengthen the digital customer experience of your brand with communities and always keep the wishes of your customers in mind.
We are cooperating with KPS AG for our #staywithyourcustomers initiative, in which we support brands in the current crisis with 10 free interactive customer platforms. KPS advises customers on how to put the platform into operation, helps with the initial selection of topics for the online community and supports the acquisition and activation of users.