Brand communities –
the interactive conversion driver
youtiful
sees itself as the world’s first beauty involvement brand as youtiful cooperates closely with its fans, the youti partners. The company only sells cosmetic products that are evaluated and approved by youtiful’s brand ambassadors, because their direct user feedback influences pricing and the range of products on offer.
Tasks:
Setup of own community
Data sovereignty over user profiles and customer information
More interaction on website
Improved conversion to shop
SocialVOYCE Modules
Product tests
Votings
Incentives
Industry: Beauty

“Thanks to Voycer’s software, we can communicate interactively with our customers and respond promptly to user trends and preferences.”
Gerald Heydenreich, CEO and founder of youtiful
Read in the success story how youtiful shifts the exchange with its own customers from Facebook to the brand site for full data sovereignty and an improved conversion rate of 11%. You can request the entire success story from us free of charge!