Successful market launches with the SocialVOYCE Product Launch Solution
Use the effect of authentic customer recommendations for your product launch
63% of all consumers find new products exciting and 57% of customers say they bought new products during their last shopping tour.
No wonder, then, that more than 60,000 products have been launched in Europe in recent years.
Nevertheless, not all key figures relating to product launches are positive:
The SocialVOYCE Product Launch Solution provides remedy
With our marketing technology, you create user-generated content and use it to launch your new product.
The Product Launch Solution transforms your website into a digital experience in which your customers become product testers and micro-influencers and exchange information about your new product through interactive formats.
Would you like to learn more about the Product Launch Solution?
How our customers benefit from the SocialVOYCE Product Launch Solution
The sporting goods manufacturer uvex used the SocialVOYCE Product Launch Solution with two concrete goals for the launch of the uvex downhill 2000 CV ski goggles:
- Product feedback before market launch
- awakening desire
- The entire target group was reached (from influencers to ski beginners to professional athletes)
- authentic user feedback went directly into the production process
- reduction of marketing costs, as UGC could be used for recommendation marketing instead of expensive editorial content