Voycer Newsroom

Customer centricity as next big thing?

In case of increased customer demands and digital potential, customer centricity and customer experience are important factors in differentiating a brand from the competition. Horizont quoted our Customer Experience Report for the DMEXCO issue. (09.09.2019)

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Risks and opportunities in digital brand management

Everybody talks about digital branding, but what is it anyway? In short: the development, positioning and management of brands in the online environment. In his article, RiskNet author Wolfgang Schiller quotes our Customer Experience Report 2019. (09.02.2019)

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Brands invest in customer experience

In the competition with GAFA for customer relations, brands are increasingly investing in customer experience on their own online presence. With its own fan community, the Youtiful beauty platform shows how customer loyalty can be strengthened. (08.27.2019)

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Owned Media Gains Importance in E-Commerce

For 75 percent of brand decision-makers, customer experiences on their own website are very important. Interactive content formats increase by 47 percent . They are intended to improve the customer centricity of the brand's own website and increase the experience factor. (07.10.2019)

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Interactive content grows by almost 50 percent

Results of the Customer Experience Report 2019 show that by 2022 brands want to develop their own websites into a digital world with customer experience concepts. Thus strengthening their position in the competition for customer relationships with Google, Amazon and Facebook. (06.27.2019)

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75% of brand decision-makers want customer experiences

According to the results of the Customer Experience Report, 45 percent of brand decision-makers want to bring consumers to their websites before the purchase decision. This is the analysis by new business of Voycer's Customer Experience Report 2019. (06.17.2019)

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Studies of the Week: Content Strategies, Digitized Logistics

Results of the Customer Experience Report 2019 by Voycer, absatzwirtschaft and Social Media Institute (SMI) show that brands want to expand their own websites into a digital experience world with customer experience concepts. (06.07.19)

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How brands can significantly increase their conversions

Product tests are a strong lever in recommendation marketing and can boost sales decisively. Voycer's free whitepaper explains how product testing can be cleverly integrated into a brand marketing strategy. (12.04.2018)

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ADAC-Community: User boom wth SocialVOYCE

Twice as many Monthly Active Users. 30 percent increase in organic traffic. 28 percent lower bounce rate. The ADAC community is a success story powered by Voycer (08.01.2018).

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Owned media strategy against Amazon

Retailers need to rethink the customer journey purchase decisions shouldn't end there.

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Companies must finally talk to their customers themselves

Many brands leave the contact to their customers to others: retailers, Facebook or chance. Voycer boss Michael Nenninger pleads in his article in Werben & Verkaufen for customer communities. (04.23.2018)

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Facebooks Farewell to organic reach

Facebook is in urgent need of reform and is currently not a partner you can rely on, says Michael Nenninger, CEO and co-founder of Voycer. Brands must return to the strengths of Owned Media. (04.11.2018)

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Mobile First: Are you ready, companies?

Decision makers of engagement platforms have done their mobile homework by activating customers on their own websites. This is a conclusion by Voycer CEO Michael Nenninger in this expert survey. (12.19.2017)

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Online research before every second stationary purchase

The industry report Marketing Engineering in Retail concludes: Digitization has significantly lowered the barriers to market entry for retail companies. And quotes the Voycer study on customer loyalty in the age of digital shopping (06.22.2017).

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Voycer Study: Only Conversion Does Nothing

E-commerce and multi-channel merchants face new challenges due to unprecedented price transparency and oversupply. Customer loyalty is becoming increasingly difficult for retailers. Only 6% of retailers have a high level of customer loyalty. (03.17.2016)

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Voycer in brandeins: Not advised, not sold

Business magazine brand eins takes a virtual shopping trip through city and web. Voycer CEO Michael Nenninger explains why customer loyalty begins before the purchase decision. (04.02.2015)

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Current study: Social commerce is a must

Social commerce is a must for nearly 30% of online shops. This is the result of Voycer's Social Media Report 2013.The study identifies shares, likes and product ratings as the dominant shop functions. (01.22.2013)

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