How Amazon disrupts brands
Digitalisation has changed the competitive situation in online marketing dramatically.
Competition with GAF(A) – the major online platforms Google, Amazon, Facebook and Apple – for access to the customer interface has become one of the central challenges for brand decision makers.
With their superiority, the digital powerhouses occupy the customer interface. They have become the gatekeepers between brand and consumer and determine how brands reach their consumers online.
Read in our whitepaper:
- What this superiority means for brands and their products
- Which possibilities brands have to reoccupy the customer interface
Order the whitepaper free of charge and find out more!