Our Brand Talk Events
What is the Brand Talk? Brand Talk is a new, innovative event format. Top brands share insights and inspiration with each other in this exclusive event for CMOs, marketing managers and brand decision makers. International brands such as Sony Music, Toyota, innogy and Vorwerk are among our participants.
So, what’s innovative about this event? Our focus on interactive participation. Both attendees and speakers engage at peer level and inspire each other in 1:1 discussions, at topic tables, through customer experience stories, or with live polling.
Brand Talk Munich
October 2, 2018
What our participants say
The recent Brand Talks were a huge success. Inspiring, refreshing and interactive. That’s the lasting impression our participants have.
Claus Keller, General Manager Customer Experience
“I really enjoyed the broad thematic range of all presentations. The event is really designed for interaction. Since speakers and participants sat in a huge, round podium, everybody was asking each other losts of questions what led to very exciting discussions.
In my opinion, the Brand Talk Summit is a very fresh event format.“
Mr. Keller, you’re already quite far regarding your customer experience at Toyota Germany. What can you absolutely recommend to other brands?
Customer experience is not a new topic. Nevertheless, it is difficult for many decision makers to see through their customer’s eyes. From my daily work I can say that it is important to approach the topic pragmatically. Customer experience means that all marketing activities have to focus completely on the consumer – the person who is served by the brand.
What is your impression of the Brand Talk Summit?
I really enjoyed the topical variety of all presentations. I can say, the event is really designed for interaction. Since speakers and participants were groupedi n one big round podium, everybody was asking each other losts of questions twhat led to a very exciting discussions. In my opinion, the Brand Talk Summit is a fresh event format.
Let’s talk about the Customer Experience Report 2019: How do you rate the results from your point of view?
Although the results mainly come from the FMCG sector, they can be transferred to the automotive industry very well. Community thinking is becoming increasingly important for us. At Toyota, we have many brand fans who exchange ideas with each other. A brand community in particular gives them a platform where they can achieve a whole new range through interaction.
Will you also be using more interactive formats to address customers in the future?
Yes, quite clearly. As an automobile manufacturer, for example, I’m want to know what end customers think about their experience when buying a car. That’s why we’re currently considering to build a fan community that reflects these thoughts and ideas and in which we as a brand can get back to our customers about certain topics. Our English colleagues are already one step ahead: they collect direct customer and user feedback in interactive formats using it for internal decisions or process improvements.
Mr. Keller, thank you for the interview.
Sony Music Entertainment
Jan Kubran, Head of Music Licensing
“The Brand Talk Summit was very refreshing and smart. The density of well selected brand partners underlines this. Especially the personal exchange was an great benefit for me. During the discussions at the Topic Tables, you could really see new ideas arising. Everyone was very open-minded and dealt with the challenges of other industries. It was a very successful event.
Many thanks again to the entire Voycer team. I am looking forward to the next Brand Talk.“
Mr. Kubran, you are already quite far regarding the customer experience of your brand partnerships at Sony Music. What can you absolutely recommend to other brands?
Brand contacts know their target groups best and know what their users want. That’s why a customer experience strategy should be individual for each brand and needs to be aligned with the brand story. From my experience with our brand partnerships, I can say that emotional content is king. Especially when it comes to positive user reactions and a higher commitment, which both have a positive effect on the turnover of a brand at the end of the day.
According to the Customer Experience Report 2019, interactive formats on brand sites will become more important over the next three years. How do you assess their importance for the customer relationship?
I can only agree with this trend. Especially in cooperation with our valued partners Condor, E.ON or FILA, we saw that interactive formats are very well received by consumers. Because the greatest added value for a brand arises when users deal with the brand in comments or when they take a deeper dive in what the brand is all about. Consumers today want to feel that they can become part of their love brand. Of course, every company has to consider how much interactivity is allowed, as interaction means opening oneself up as a brand to the users. But from my point of view, these formats are very promising for building strong customer relationships.
Last but not least, one question about the Brand Talk Summit: What was your impression?
The Brand Talk Summit was very refreshing and smart. The density of well selected brand partners underlines this. Especially the personal exchange was an great benefit for me. During the discussions at the Topic Tables, you could really see new ideas arising. Everyone was very open-minded and dealt with the challenges of other industries. It was a very successful event. Many thanks again to the entire Voycer team. I am looking forward to the next Brand Talk
Mr. Kubran, thank you very much for the interview.
Felix Withöft, Vice President Sales & Marketing
I was convinced by the huge spectrum of the presentation topics: Reaching form the importance of direct customer contact to strategies for brand positioning in competition with Google, Amazon and Facebook – it was all there. At Vorwerk, we are currently facing exactly these challenges: We have to maintain personal contact with our customers, but also strengthen our digital marketing and expand our own e-commerce.
The Brand Talk Summit was very inspiring.” “